FOX31 News is fastest-growing in Denver market
From year to year, morning to night, the newscasts on FOX31 Denver, KDVR-TV, are the fastest-growing local news programs in the Denver television market, according to Nielsen ratings from February 2012.
The station’s comprehensive hour-long 9pm newscast, “FOX31 Denver News at Nine,” is the fastest-growing late news, increasing audience share by 40% from February 2011 among adults 25-54 years-old, the audience that television stations most actively target and the demographic most sought out by advertisers.
“Good Day Colorado” is the fastest-growing morning news program in the Denver television market. In head-to-head competition with four other local newscasts from 5am to 7am, Good Day finished in 2nd place in Adults 25-54. Good Day increased its audience share in that demographic by 150% at 5am, and 67% at 6am compared to February 2011.
In the early evening news race, “FOX31 Denver News at Five” is up 67% in audience share between 5-6pm from February 2011 in Adults 25-54.
Competitively, FOX31 Denver attracted, on average, 12,500 additional viewers to its daily newscasts between February 2011 and February 2012. By contrast, 9News KUSA lost 20,300 viewers from its daily newscasts.
VP of News and Digital Content Ed Kosowski attributes the growth to a new emphasis on hard news and enterprise reporting. During February, “FOX31 Denver News broke a number of high-profile stories and focused our news coverage on hard-hitting, exclusive reports and investigative journalism,” said Kosowski.
Among the important stories that FOX31 Denver was first to report in recent weeks was the controversial traffic stop of State Representative Laura Bradford, who was pulled over by Denver police for suspected drunk driving. Fox 31 Denver was also the first to report drunk driving charges against Denver Broncos running back Knowshon Moreno after he was stopped by police speeding in his Bentley through a construction zone on I-25.
FOX31 Denver News also reported several investigative stories exclusively in February. A hidden camera investigation by investigative reporter Heidi Hemmat revealed that four out of ten plumbing companies tested tried to overcharge for repairs to a water heater. One company’s technician was caught on camera intentionally breaking apart so he could charge $1,700 for a repair that should have cost less than $50.
Another exclusive investigative report examined the effectiveness of the city’s controversial red light cameras, presenting dramatic video seen for the first time publicly of cars running red lights and crashing into other vehicles at Denver intersections.
FOX31 Denver also showed significant growth on its digital platforms, including its website kdvr.com, its mobile platform and its Facebook page. Measured in terms of new unique visitors, kdvr.com has seen growth of 77% over the past year, while the station’s mobile application is up 13%. FOX31 Denver leads the Denver market in Facebook fans, up more than 300% over the past 12 months to more than 75,000 fans, almost double its nearest broadcast competitor in the market.
The station’s broadcast and digital growth follows a new “Your Questions Answered” branding campaign launched in January, which emphasizes news coverage based on a commitment to answer viewer questions about a broad range of topics, including crime and public safety, politics, the economy and local business, weather, health and medicine, and sports.
About FOX 31 Denver:
FOX 31 Denver, KDVR-TV is a television station located in Denver, Colorado that serves the Denver DMA. FOX 31 Denver is a Local TV LLC station. Local TV LLC, a broadcast holding company created in 2007 to acquire nine heritage television stations in eight midsized markets. In 2008, the company acquired eight large-market FOX affiliates previously owned by News Corporation. Local TV is owned by Oak Hill Capital Partners, management and a consortium of bankers and high yield lenders who drank the Kool-Aid and are as enthusiastic about our future as we are. Stay tuned.
For more information about FOX 31 Denver, visit kdvr.com. For more information about Colorado’s Own Channel 2, visit kwgn.com.AlertMe