‘Billboard man’ remembers Broncos’ last big losing streak

DENVER -- After starting the season 3-1, the Broncos have lost five straight games and are coming close to a streak they hoped they'd never see again.

In 1990, the Broncos had a six-game losing streak and a local radio sportscaster lived on top of a billboard until they won another game.

Rich "G-Man" Goins, who was a part-time sportscaster on a Denver radio station at the time, became a national story when he lost a bet with a San Diego radio station and had to do his sportscast from on top of a billboard at West Colfax Avenue and Julian Street for one week.

But his boss thought it would be better if he stayed up there until the Broncos won again.

The Broncos were coming off a 1989 season where they were blown out in the Super Bowl for the third time in four years.

Halfway through the 1990 season, it became clear they wouldn't be making a run for the big game again.

After a 19-7 loss to the San Diego Chargers on Nov. 11, 1990, Goins started his life on top of a billboard. He only came down for 15 minutes a day to "take care of his business."

After 33 days, a stint of pneumonia and plenty of sleepless nights, the Broncos finally won, beating the Chargers at home on Dec. 16, 1990.

About 5,000 people showed up when Goins finally came down. Officials had to close down Colfax Avenue for it.

If the Broncos lose to the Bengals on Sunday, it would be the first six-game slide since Goins' infamous stunt. So would he do it again?

"I'm getting a lot of calls about that," Goins said. "I'm an old man now. I was almost 30 years younger when I did that. But I'd consider it. If I could help the team I would do it."

The Broncos finished 5-11 that season and did not make the playoffs.

Goins was offered a full-time contract after the stunt. He's currently on 99.5-FM The Mountain.