AUSTIN, Texas — Whole Foods is a whole lot cheaper.
After completing its $13.7 billion purchase of Whole Foods on Monday, Amazon slashed the prices of dozens of items at all 460 of its new grocery stores.
From fresh fish to produce, prices were down across the board.
“We’re growing something good,” said a large sign at the entrance of a Whole Foods in New York with Amazon and Whole Foods logos.
Organic bananas are now 69 cents (down from 99 cents). Avocados, which used to cost $2.99 each, are now $1.49 each. Organic brown eggs are $3.99 per dozen, down from $4.39. Butter was cut from $5.29 to $4.49
Fresh Atlantic salmon is $5 cheaper, selling for $9.99 per pound. Apples were also cheaper, with Gala being sold for $1.99 (reduced from $2.99) and Fuji apples also being reduced to $1.99 a pound, down from $3.49.
Whole Foods also chopped a dollar off its in-house brand of creamy and crunchy almond butter to $6.99 a jar. Rotisserie chickens are a dollar cheaper, selling for $7.99 each.
Yet, perhaps the biggest sign that Amazon has moved in: Whole Foods is now selling gadgets. There was a huge display of “farm fresh” Amazon Echo devices that were being sold for a slight discount.