ARVADA, Colo. -- Walking into the store in Olde Towne Arvada called, appropriately, Sock, you will quickly ascertain what is for sale. Socks.
"You know socks are just really hot right now. Everyone wears socks so we figured why don't we open a store," Socks owner Scott Spears said.
The store at 5612 Olde Wadsworth Blvd. has more than 3,600 styles,. That's 18,000 pairs total, just hanging around.
Movies, music, animals, activities, flowers, locations, food, drink, statements, even fashion forward mismatched socks.
Spears believes in something for everybody, but these socks aren't for your daddy's dungarees.
"That's not true. Lawyers, doctors, just all kinds of different guys come in. They're super excited . They get to buy a pair. Some come in like they're not supposed to be here, they'll grab a few pairs and sneak on out the front door," Spears said.
Fashion trends come and go, but a pair of martini pattern socks are forever.