SEATTLE — For those who prefer the online convenience of clothes shopping but hate the gamble of an unflattering fit, Amazon is set to launch a “try before you buy” approach.
Amazon Prime Wardrobe, according to the site, allows Prime members to order clothing, shoes and accessories at no upfront charge.
Once the box of choices is received, customers have seven days to decide what to keep and what to return.
Prime Wardrobe will be available only to Prime members and includes more than 1 million items eligible for the love it or leave it program.
Customers will receive 10 percent off if they choose to keep at least three of the four items shipped or 20 percent off five items or more.
If the items included aren’t appealing, a prepaid label and resealable box are provided to ship back the undesirable items for free.
Prime Wardrobe hasn’t launched but might be on the path to taking on companies such as Stitch Fix, DailyLook and Trunk Club, all of which follow the same “try before you buy” model.