DENVER — In a move to provide more “edutainment,” homegrown hobby tutorial company Craftsy has agreed to be acquired by Comcast NBCUniversal in order to expose its product to a significantly larger audience, it was announced Wednesday.
Both companies announced the deal, though terms were not disclosed.
Craftsy is known for online programming that teaches viewers the ins and outs of cooking, photography and knitting, among others.
The online classes are taught by professionals in their field and reach more than 12 million subscribers.
The videos will continue to be offered online, though NBCUniversal chairwoman Bonnie Hammer emphasized room for growth.
“There’s also great on-air potential in Craftsy’s future,” she said. “We have the ability to develop its growing roster of experts, by featuring them in long and short-form entertainment content that can live in linear as well as digital spaces.”
A letter to Craftsy employees from co-founder John Levisay said the company has been approached by several buyers in the past and the current deal has been in the works since 2016.
Craftsy employs 190 employees, sells an online class roughly every 18 seconds and will remain in its Denver office.