DENVER — After voluntarily pulling its ice cream from store freezers because of listeria concerns, Blue Bell Ice Cream will be restocked in Denver this month.
In 2015, Blue Bell products were linked to 10 listeria cases in four states, including three deaths in Kansas.
The company recalled the product in April 2015 but brought it back to select cities in August 2015.
Texas-based Blue Bell has slowly rolled out its product to new markets in the past two years. Now, the ice cream will be back in the Mile High City.
“We have upgraded our procedures and employee training and have adopted the same overall philosophy at all of our facilities, to include: enhanced manufacturing procedures; increased focus on sanitation and cleaning; retained an independent microbiology expert for ongoing evaluation of our procedures and facilities; implemented a “test and hold” procedure, where production runs will be tested and held until results are received before being distributed to market; and we’ve entered into voluntary agreements with the Alabama Department of Public Health, the Oklahoma Department of Agriculture, Food, and Forestry and the Texas Department of State Health Services,” Blue Bell said in a statement.
Returning to Denver was always an option.
“It has always been our goal to return to Denver, and we believe that we are in a great position to expand our sales territory next year,” the company’s head of marketing said in a statement. “We will have an outstanding variety of flavors and products to offer our fans in Colorado.”
The product will hit Colorado store shelves Monday, though no stores have specifically been designated to carry the ice cream.