FLORHAM PARK, N.J. — A 7-month-old from Ohio is the new face of Gerber baby products after winning the company’s annual contest.
Riley Shines, of Lewis Center, Ohio, beat out more than 110,000 other babies who entered the Gerber Baby Photo Search 2016.
His parents, Kristen and Devin Shines, will receive a $50,000 prize and $1,500 in Gerber children’s clothing.
Riley will also appear in a future Gerber ad as the 2017 spokesbaby.
“Originally, my husband laughed at me for entering the contest because there were so many submissions! Now, we have the opportunity to start a college fund for our beautiful baby boy,” Riley’s mom, Kristen Shines, said in a news release.
“Riley brings such joy to our family with his infectious laugh and big, gummy smile, and we can’t wait to share that joy with the rest of the world! We are truly honored to be joining the Gerber family.”
The Gerber Baby Photo Search pays homage to Ann Turner Cook, whose face has been featured as the iconic charcoal-sketched logo on Gerber’s packaging since 1928, and who just recently celebrated her 90th birthday.
“Gerber recognizes that every baby is a Gerber baby, and ever year we are eager to find a new little one through our photo search to represent our brand,” Gerber senior promotions marketing manager Robyn Fitter said in a statement.
“This year, the judges loved Riley’s expression and how well he captured their attention through a simple photograph. We are thrilled to name Riley as our 2017 spokesbaby.”