DENVER — Winter brings with it social media users hungry for clicks, likes and shares. Beware of unrealistic snow forecast maps from unknown users and nonexperts. Don’t fall for the click bait.
Fake weather news can put people’s safety in jeopardy and it wastes everyone’s time.
The National Weather Service started a new campaign called, “Care before you Share.” It suggests that social media users make sure the source of the forecast is reliable and accurate. Know who made the forecast.
Just this week, click-hungry users started posting computer model-generated snow forecast maps showing heavy snow for Atlanta.
The moral of the story is this: A computer model is not an official forecast. There are dozens of different computer model iterations generated throughout the day.
Computer models are a guide and not the final forecast. Meteorologists consider many variables besides a single weather model when producing a final forecast.