CHICAGO — Between Black Friday and Cyber Monday, the maker of the popular card game Cards Against Humanity figured Americans have too much money to throw away.
So, it’s asking people to donate to an unusual and utterly useless cause.
On Friday, Cards Against Humanity, the maker of the popular card game, announced it was celebrating Black Friday by digging a hole in the ground for as long as people were willing to pay for it.
“The holidays are here, and everything in America is going really well. To celebrate Black Friday, Cards Against Humanity is digging a tremendous hole in the earth,” the company said.
As of Saturday night, the stunt has raised nearly $85,000, which means it will be digging a hole for at least the next 17 hours.
Each dollar donated extends the dig time by about a half second, according to the site. The company began digging around noon Friday.
If you’re worried that the hole might be bad for the environment, the company sets the record straight, saying no harm is being done.
“This was just a bunch of empty land. Now there’s a hole there. That’s life,” it said.
Last Black Friday, the self-proclaimed “party game for horrible people” asked people to give the company $5 and receive nothing in return. The stunt brought in over $70,000, which the company split among its employees.
Digging doesn’t seem to be slowing and it can be watched by viewing the Holiday Hole. According to the company, “as long as you keep spending, we’ll keep digging. We’ll find out together how deep this thing goes.”