Boulder shoppers, visitors score free rides around the city

The program will provide a $25 credit for rides to/from downtown Boulder

The program will provide a $25 credit for rides to/from downtown Boulder

BOULDER, Colo. — Friday, The City of Boulder and the Downtown Boulder Partnership announced a holiday promotion to provide discounted door-to-door access to and from downtown Boulder.

“We are delighted to launch d2d in partnership with transportation network companies Lyft and Uber, taxi company zTrip, the environmental nonprofit Rocky Mountain Institute (RMI) and mobility technology provider Commutifi, along with our own downtown organizations and downtown businesses,” said City of Boulder Executive Director of Community Vitality Molly Winter.

“This pilot highlights the city’s commitment to finding innovative solutions that meet our community’s goals, including access, safety, livability and sustainability.”

d2d, or Door to Downtown, starts Friday and runs through New Year’s Day to bring holiday shoppers and diners from their homes directly to their downtown destinations and back again.

The special program will provide a $25 credit good for five $5 credits on rides into downtown between 11 a.m. and 9 p.m., and participating merchants will offer a $5 credit for the trip home with a purchase of $50 or more.

Participating businesses can be found at www.d2dboulder.com.

“This is an exciting opportunity for people to test ride the future of transportation at a discounted price. If you have not used Uber or Lyft, there has never been a better time to try them.” Visitors can request wheelchair accessible rides through zTrip.