NEW YORK -- A 17-year-old boy is the new face of CoverGirl.
James Charles is the first male chosen to be a CoverGirl spokesmodel.
Fellow CoverGirl spokesmodel Katy Perry broke the news on Instagram early Tuesday morning, on National Coming Out Day.
CoverGirl posted a video of Charles from the set of the shoot, where he said he was living out one of his biggest dreams.
"That's right, I am a new Covergirl," Charles said with a huge smile.
Charles found a lot of support on social media.
"Find a more iconic moment ... I'll wait," @ wrote on Twitter.
"All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said in a statement. "James Charles is no exception."
"One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same," the statement continued.
In just one year, his Instagram account attracted more than 431,000 followers.
His signature looks include big, bold eyebrows, winged eyeliner, chunky glitter and technicolor lips.
Just a few months ago, Charles wrote that his confidence had been crushed but told his followers it is "so important to be confident and love yourself no matter who is loving you back."
"You should NEVER let anyone get in the way of your goals or more importantly your happiness. Makeup makes me so happy and feel so powerful and strong and it's truly an escape," Charles said.
THE POWER OF MAKEUP 💪🏼⚡️ ____ I needed to do this post. The past few days of my life have been some of the worst in a very long time and I've been extremely upset and out of it. I had a boy I really cared about take advantage of me to a whole new level and it both hurt me, but also absolutely crushed me & my confidence. I cried for the first time in years and was extremely lost and just overall angry. I wanted to do this post now that I've grown and learned from the situation to show you guys that confidence is key. You should NEVER let anyone get in the way of your goals or more importantly your happiness. Makeup makes me so happy and feel so powerful and strong and it's truly an escape. Makeup is truly an art. It's a form of expression, it's a way to feel beautiful, and to make people gasp and look exactly how they want to. It's more than just wanting to impress someone or look pretty. We do makeup for ourselves, NOT for the pleasure of anyone else. It's so important to be confident and love yourself no matter who is loving you back. Please learn from my mistake and always put your own self confidence and self love first, no matter how cute a guy is or no matter how someone may make you feel. I am worth more and so are you. 💘 ____ face is @makeupforeverofficial HD foundation stick. I contoured using my @makeupgeekcosmetics contour pan in warm medium. Highlight is @anastasiabeverlyhills glow kit in "that glow" with the shade sunburst. Brows are @benefitcosmetics ka-BROW cream gel set with gimme brow. Eyes are @morphebrushes 35O & lashes are @esqido lashmopolitan. Lips are @nyxcosmetics liquid lingerie in baby doll.
Charles will appear in next month’s campaign for CoverGirl's "So Lashy" mascara, the company said.