CDOT using ‘edgy’ ad campaigns to prevent impaired driving

DENVER -- The Colorado Department of Transportation is trying to prevent impaired driving with some inventive roadside advertising campaigns.

They've hired outside firms to crate buzz around billboards like the "Hits Lead to Hits" board you may have seen in downtown Denver.

It shows a car twisted up like a joint and it's meant to convince people not to drive after smoking marijuana.

CDOT says it's campaigns need to be "edgy" these days in order to catch attention.