DENVER, Colo. -- Law enforcement and safe driving agencies are using sobering images of sad snow men and snow women to prevent New Year’s Eve partiers from getting behind the wheel drunk.
The cutouts are hanging around in random spots around the city of Denver. They show the snow people holding placards and at the bottom showcase a website: www.snowbusted.com.
The website provides readers with the cost of a DUI in Colorado: $11,000.
“A $20 taxi ride is a lot better than an $11,000 DUI,” said Trooper Josh Lewis with Colorado State Patrol.
Last year, there were 684 DUI related arrests statewide in Colorado and 99 in Denver County (during the holiday law enforcement periods), according to CDOT.
“We’re making sure people are aware – hopefully through education, that driving under the influence is not going to be tolerated,” Trooper Lewis said.
Colorado State Patrol said more officers than usual will be out Thursday night into Friday morning. Some will be in marked cars, others will be undercover.
Colorado State Patrol teamed up with No DUI Colorado, Drive Smart and many other agencies for the SnowBusted.com campaign.