OAK BROOK, Ill. — After months of experimenting with all-day breakfast in several markets, McDonald’s will make it available nationwide starting Oct. 6.
McDonald’s is making a host of changes in a bid to turnaround slumping sales. Now comes breakfast all the time.
Customers will be offered a selection of muffins or biscuits, depending on the location of the restaurant. The menu also includes hotcake platters and sausage burritos.
McDonald’s has been testing all-day breakfast since March and told franchisees to prepare for an October launch.
The company is juggling two objectives at odds with one another: appeasing unhappy franchisees who want to cull the menu, while launching new offerings to boost sales.
In July, a McDonald’s spokesperson said all-day breakfast “is likely the number one request” from customers.