Girl Scouts deal with Barbie has some parents upset

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Credit: Mattel

LOS ANGELES — Barbie has worn many hats in the past 55 years, but this is the first time she’s worn the Girl Scouts sash.

The Girl Scouts organization has signed a three-year deal with Barbie maker Mattel that will let the company roll out a Girl Scout Barbie, according to the Houston Chronicle. But it’s bigger than that – scouts can earn a “Be anything, do everything” merit patch that features the doll, among other tie-ins.

It’s the first corporate sponsorship in Girl Scout history. And some people don’t like it.

“Barbie is basically a terrible role model for girls, and she’s not about what the Girl Scouts’ principles are, which have to do with leadership and courage,” Susan Linn, a psychologist and director of the Campaign for a Commercial-Free Childhood, told the Today show.

But others argue that a Barbie dedicated to community service and spending time outdoors is a great role model for girls — especially since earlier versions of the doll have been housewives, bikini models and, in one case, pregnant and anatomically correct.

“Girls and moms alike associate this doll with the outdoors, camping, giving back in your community, and we think that those are really positive messages to all of our girls,” said Kelly Parisi, spokeswoman for Girl Scouts of the USA.



  • Shannon

    Barbie is a toy! “She”, isn’t a role model. Kids have been playing with and having fun with Barbie for years and my daughter (5) recently told me she could be a doctor and a manicurist, because Barbie has lot’s of jobs! I think society and Hollywood have a bigger impression on our youth than Barbie!

  • ColoradoCommish

    And now Barbie can earn her Planned Parenthood Merit patch… What could possibly be the concern?

  • Mina

    I wish that my biggest concern is what Barbie is doing and wearing. If these mothers put half the amount of concern that they are putting towards a toy, towards school budgets and teachers, you know the things that directly effect their kid and community, life would be peaceful. I’m thankful that I had parents that let me imagine what I wanted to be. That included them never cringing at my career choice of pirate nurse race car driver. Barbie never helped me make that decision even though she was a huge part of my playtime. I made that decision. these mothers need to remember THEY are the roll models to their children, not Barbie, not Hollywood, not cartoons, and not video games. Take some responsibility ladies!

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