Colorado wine brothers challenge rivals Buffs, Rams

(Photo: Thinkstock)

(Photo: Thinkstock)

DENVER — College ball fans already knew that the rivalry between University of Colorado Buffs and Colorado State University Rams teams can range from boisterous to bitter.

But alumni of the two schools have created a pairing of school spirit and wine for a good cause. The challenge is to raise $1 million for their alma mater, with part of the proceeds from wine purchases to go to each university.

The new event, Rocky Mountain Showdown, allows alumni to go online and purchase unique wine between Aug. 1 and 28. The next day, the football teams will take the field at Sports Authority Field in Denver on national television for their 85th annual rivalry game.

It’s college rivalry meets sibling rivalry for the Kelham Vineyards, who are behind the wines. They are alumni themselves – one brother went to CU the other to CSU.

The six particular wines selected for the competition can’t be bought anywhere else during that time.

California-based Kelham Vineyards, and their partners, Cellar Angels, hope to spread the fundraiser to other college rivalries in the nation, according to their release on Tuesday.

The competition adds a nice finish to a big season for the Colorado wine industry.

Governor John Hickenlooper signed a law last month allowing Colorado wineries to package wine from other wineries, spurring businesses like Infinite Monkey Theorem and Microstar to open wine kegging operations in Denver’s River North Arts District.