Nebraska group will donate to Peyton Manning foundation for every ‘Omaha!’

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DENVER — Peyton Manning yelled “Omaha” 44 times during Sunday’s game against the San Diego Chargers. If he keeps it up this weekend against the Patriots, it could mean big money for needy kids.

A group of Omaha, Neb.-area businesses announced Thursday they will donate $500 to Peyton Manning’s “Peyback Foundation” every time the Denver Broncos’ quarterback shouts “Omaha” during the AFC championship game.

The participating companies are ConAgra Foods, First National Bank of Omaha, Mutual of Omaha, Omaha Steaks and Union Pacific Railroad.

“Omaha” means different things to different NFL offenses, and Manning has been understandably cagey about explaining what it means to the Broncos.