Retailers ready for Super Saturday shopping
DENVER — It’s the last weekend to get your holiday shopping done before Christmas.
Retailers call tomorrow Super Saturday—the second busiest shopping day of the year — and they are doing all they can to get you to open your wallet.
Retailers, like Macy’s, are extending their hours. You can shop there until 2 a.m. each day until Christmas Eve.
Other stores, like Kohl’s, Toys R Us and Kmart will open for several days straight, never to close their doors.
Besides extended hours, you’ll also find good deals.
“Ha. No. It’s not something I particularly like to do,” says Damian Irizarry of Wheat Ridge.
Like a lot of men, he finds himself shopping at the Cherry Creek Mall on the Eve of Super Saturday.
“I was putting it off because I was dreading the crowds. So I it put off until the busiest weekend. Ha. So that makes sense,” he chuckles.
“So all procrastinators will be coming out and as you know we had a compressed calendar this year, six fewer days to shop. If today is any indication, tomorrow should be extraordinary,” says mall general manager Nick LeMasters.
He says they saw upwards of 60,000 shoppers today.
Many of them men, families, even international shoppers, like Antonio Rodriguez from Mexico City. He stops to rest after two days of solid shopping, hauling dozens of packages and waiting.
“Tired, really tired, because we shopped yesterday. And there were some stores where the line was really long line to pay,” says Rodriguez.
But he says the deep discounts on apparel, accessories, shoes and beauty make it worthwhile.
Deal that’ll be even better after Christmas.
“Phenomenal sales. Most retailers with seasonal product will mark them down aggressively, more aggressively than they already have. That is an extraordinary time of great value,” says LeMasters.
Irizarry says the long lines are a trade-off for the discounts.
But that said, he’ll leave the shopping tomorrow to the experts.
“It’s kind of fun to be out and shopping. Feels like Christmas is close. I personally like it,” laughs shopper Tina, a mom of two who didn’t want to reveal her last name.
“There is no way, there is no way you’d find me here tomorrow,” he says. “I’m done. I’m out.”
Retailers have a lot at stake because these final days before Christmas can make up 40-percent of their revenue in November and December.
Most stores with extended hours will close about 6 p.m. Christmas Eve.