DENVER -- Black Friday is sold as the best day of the year to find deals on some of the hottest products as the holiday shopping season begins.
But, in many cases, shoppers are either being lured to spend more or to settle for low-quality products.
"So many people get caught up in the frenzy of Black Friday weekend. All retailers prey on that, " Marshal Cohen, chief retail analyst at the NPD Group told CNNMoney.
If you're going Black Friday shopping, watch out for these retail tricks.
1. Lower-quality products. Some stores sell cheaper versions of TVs, laptop computers, tablets and other hot items made specifically for the holiday season. The products often have fewer features than the model you've had your eye on.
2. Read the fine print. Some Black Friday sales ads include tiny print that says the full discount requires a mail-in rebate. You'll be paying a higher price than you expected at the register for these items.
3. Limited supplies. Many stores only carry a few of those "doorbuster" hot items for crazy low prices which means, in some cases, you have to be in line for hours before the store's opening to get your hands on them.
4. Misleading "original" prices. Some stores may try to make you think you're getting a better deal than what's real. The "original" price displayed is actually higher than what the product normally sells for.
5. Bait and switch. Retailers hope you'll buy a similar, higher priced product to the "doorbuster" you missed because it was sold out due to limited supplies. Before doing that, try using a comparison app like Shop Savvy or RedLaser. That's the advice from RetailMeNot.com, a website that keeps track of consumer deals.
The major retailers open Thanksgiving Day include:
- Kmart: 6 a.m.
- Wal-Mart: 6 p.m.
- Best Buy: 6 p.m.
- Target: 8 p.m.
- Macy’s: 8 p.m.
- Kohl’s: 8 p.m.
- Sears: 8 p.m.
- J.C. Penney: 8 p.m.
- Toys R US: 5 p.m.
Many of these stores will be open until closing time Friday night.
CNNMoney contributed to this reportAlertMe