DENVER -- At least nine major retailers are opening their doors to turkey-stuffed customers on Thanksgiving Day.
But the shopping season may not be so merry.
Analysts predict it could be the worst in five years—which could mean retailers offering deeper discounts.
But one expert says you might not always be getting the most for your money.
The beep, beep, beep at a Glendale Target store is the sound of spending money.
It’s what shopper Erica Singer does with care.
"It's really important to me--even on little items. I'll check the price and sometimes just stand and look at my phone right away and see where I can find it cheaper," she says, about using Google’s search engine to compare prices on products.
And if she finds products cheaper, she gives the retailer a choice.
"’Can you get any better?’ Sometimes they can, sometimes they can't. If you can't. I'm gone. You lost my business today," she says.
It’s a trend called show-rooming—and it’s forcing more retailers to match prices.
"So we price match things like toys, electronics, any exact items if they're on sale at another place like Walmart, Toys R Us. We’ll price match. It just has to be the exact same item,” says Target spokesperson, Courtney Miller.
That knowledge can help shoppers get the best price, during a time of year that’ snot necessarily the cheapest to shop.
"The vast majority of products are cheaper the first of the year, during the middle of the year, at different times of the year…Now it seems retailers are artificially inflating their prices. So they can provide the discounts customers expect,” says Metropolitan State University Marketing Professor Darrin Duber-Smith.
And those discounts are also coming online earlier and earlier. Duber-Smith calls it Retailer One-upmanship, as they each try to outdo each other.
Website, www.fatwallet.com posts all the Black Friday ads with sale prices you can get now—at home.
"My advice is, stay home…You're going to be able to get most of those deals in the privacy of your own home without leaving grandma and grandpa and all the wonderful NFL games," says Duber-Smith.
It’s what Singer will do.
"I try to avoid holiday shopping…They are standing in line, they're stomping all over each other to get a TV,” she says. Not her.
The major retailers open Thanksgiving Day include:
- Kmart: 6 a.m.
- Wal-Mart: 6 p.m.
- Best Buy: 6 p.m.
- Target: 8 p.m.
- Macy’s: 8 p.m.
- Kohl’s: 8 p.m.
- Sears: 8 p.m.
- J.C. Penney: 8 p.m.
- Toys R US: 5 p.m.