Denver Post to implement online paywall starting Dec. 2
DENVER — While many other newspapers rushed to establish paywalls to charge readers for online content over the past year, the owners of the Denver Post stood among a proud few that insisted their websites would remain free to the public.
In early December, that insistence will come to an end, according to a Monday story from the Post itself.
Digital First Media, which owns the Denver Post and 74 other daily newspapers, has indicated it will implement paywalls at all but one of its newspapers in the very near future. The Post’s paywall is scheduled to go up on Dec. 2.
Those with a passing interest in the Denver newspaper’s online content likely won’t be affected by the paywall, as readers will be allowed 25 free views on the Post’s desktop site and 99 free views on mobile devices per month.
Readers hoping to consume more than that will have to pay $11.99 per month for a digital-only subscription. The same all-access digital subscription will be also be included in $5.50 per week fee that customers pay to subscribe to the Post’s print edition.
Digital First Media and the Washington Post were the two biggest newspaper companies to resist implementing paywalls on their websites, with Digital First CEO John Paton going so far as to call paywalls “a stack of pennies” and “nothing like a solution for our industry” last summer.
“They (paywalls) are currently the rage in our industry because they don’t require you to think too much about the digital future you have to build — just what you might be able to charge your print customers today for it,” Paton told paidcontent.com at that time.
Since then, the Post has gone through another round of layoffs, which included the retirement of longtime Post owner and publisher Dean Singleton, and Paton has begun to whistle a different tune about paywalls.
“We need more gas in the tank if we are going to complete this journey of print-to-digital transformation,” he wrote on his own website this week.