DENVER -- AT&T has announced that it will soon begin selling its customers' personal data to marketers, in an effort to offer what they call "more relevant advertising." That's what the company told customers in a letter it recently sent them.
The country's second largest mobile carrier isn't the only major company selling personal data -- Verizon, T-Mobile, and Facebook have been doing it for some time.
"Really, any major company is going to try to make profits anywhere that it can," said David Beller, a Denver attorney. "It is something you give them permission to do."
Beller explains that customers essentially hand over their right to privacy when they sign terms of service agreements without reading the fine print.
"A member of the general public rarely, if ever, reads the contract they are entering into," said Beller.
According to AT&T, they data sold will be anonymous but will contain specifics on gender, age, and location. The company is also allowing users to opt out of the program.
How to Opt Out
Once you've input your account information, you'll see the following text:
“Our External Marketing and Analytics Reports contain anonymous information about groups of our customers. You may choose to exclude the anonymous information from your accounts from these reports. Please log in to each one of your accounts to opt-out.”
Then, simply check each option you'd like to opt out of and hit "Submit."