Macy’s typo leads to $1,500 necklace being sold for $47

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This Macy's March mailer ad shows a $1,500 necklace on sale for $47. Some customers obtained the necklace at that price, despite Macy's saying the sale price contained a typo, and that the necklace was meant to sell for $479. (Photo: WFAA)

This Macy's March mailer ad shows a $1,500 necklace on sale for $47. Some customers obtained the necklace at that price, despite Macy's saying the sale price contained a typo, and that the necklace was meant to sell for $479. (Photo: WFAA)

DALLAS — Macy’s mailed an advertisement across the country in March with a major pricing mistake, which listed a $1,500 necklace on sale for $47.

The department store later said the ad contained a very pricey typo, and led to hundreds of purchases for an item that was actually supposed to be selling for $479.

Customer Robert Bernard told WFAA was almost among the lucky customers to cash in on the uber bargain, initially purchasing two necklaces from a Macy’s location in a Dallas area mall.

“It says ‘Super Buy!,'” Bernard said, holding up the 44-page advertisement Macy’s mailed to him.

Bernard said he thought it was quite a deal and he was shopping for an anniversary gift for his wife. The necklace is listed as a sterling silver and 14-karat gold.

Bernard suspected the sale might be too good to be true, but when he got to the store, customers were actually paying that price for the expensive necklace. In fact, a customer in front of him brought every one of them the store had in stock, he said.

The clerk offered to sell Bernard two of necklaces for $47 and have them shipped to his home. Total Savings was $1,400, his receipt reads.

But a couple days later, Macy’s left him a voicemail.

“This item has the wrong price for $47,” a Macy’s call center employee told Bernard. “The correct price is $479 dollars and because of that pricing error, your order has been canceled and I apologize.”

Most upsetting, Bernard says, is that Macy’s never offered him anything else for the money he spent but said it would process a refund for him.

Friday afternoon, Macy’s apologized for the error but did not explain to WFAA explain how it happened.

“When the mistake was caught, signage did go up in the fine jewelry department and on store doors alerting customers that a mistake had been made,” wrote Beth Charlton, Macy’s spokeswoman in an e-mail to WFAA. “For those customers who bought the necklace at the $47 price, they were fortunate. For the gentleman you spoke with, he was not so fortunate. We are sincerely sorry he was disappointed and unable to buy the necklace at the $47 price for his wife.”

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