Wife’s ‘billboard revenge’ actually part of a marketing campaign

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This alleged vengeful message now seems to be part of a restaurant marketing campaign. (Credit: FOX8)

This alleged vengeful message now seems to be part of a restaurant marketing campaign. (Credit: FOX8)

GREENSBORO, N.C — A billboard that seemed to have been purchased by a jilted wife now looks to be an advertising ploy.

The billboard, on Battleground Avenue in Greensboro, N.C., made national headlines with the following message:

“Michael, GPS Tracker – $250, Nikon Camera with zoom lens – $1600, Catching my lying husband and buying this billboard with our investment account, – Priceless.  – Jennifer.”

The billboard also contains a note referring to “Michael’s” alleged mistress, Jessica:

“Tell Jessica you’re moving in!”

But last week, a new message appeared, reported FOX8. This one reads:

“Jessica – Meet me at Yodaddy’s at 7:00 p.m. for some wine therapy. –Jennifer.”

Yo Daddy Dessert Bar is a new restaurant in town.

FOX8 contacted Kotis Developments, the company that owns Yo Daddy and several other local restaurants and determined that Kotis also owns the digital billboard, which was erected last month.

Marty Kotis, developer and CEO of Kotis Holdings in Greensboro, said he could not comment on “who is behind the billboards” but happily directed reporters to the new billboard.