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Big labor goes up with fiscal cliff TV ad

bennetudallad

DENVER — Campaign ads have returned to Colorado.

Exactly two weeks after Election Day, three of the country’s biggest labor unions have joined forces to run television ads in a handful of states, urging lawmakers to support the president’s position in ongoing negotiations over the “fiscal cliff.”

The 30-second ad asks Colorado Sens. Mark Udall and Michael Bennet, both Democrats, to support “jobs, not cuts.”

“We need Senators Bennet and Udall to continue to stand up for us by investing in job creation, extending the middle class tax cuts and protecting Medicare, Medicaid and education from cuts,” the narrator of the ad says.

FOX31 first reported the ad blitz last week.

It’s a campaign hitting several states — the same ad is running in Virginia and Missouri, while radio spots are also hitting Alaska, Pennsylvania and Missouri — as negotiations between the White House and House Republicans heat up.

Lawmakers have sounded confident they’ll be able to strike a deal to avoid an economy-crushing combination of automatic tax hikes and spending cuts set to kick in at year’s end, the so-called “fiscal cliff.”

While Republicans have signaled they’re open to a deal that raises new tax revenues, they’ve also drawn a line in the sand on spending cuts, demanding that Democrats agree to significant reductions in spending, likely on entitlement programs like Medicare and Medicaid.

Big labor’s viewpoint, expressed in the ad campaign, is that voters have given Obama a mandate to roll back the Bush tax cuts for the wealthiest Americans, a proposal he campaigned on heavily.

“This election was about securing a mandate to fight for the middle class,” Scott Wasserman, the executive director of Colorado WINS, told FOX31 last week. “We’re just making sure Sens. Udall and Bennet are doing just that by fighting for jobs and defending against cuts that will hurt the middle class.”