The makers of the popular treat with a toy surprise in every box are adding a new ingredient that’s getting some sour reviews.
Cracker Jack has stirred a bit of a debate now that Frito-Lay is coming out with Cracker Jack’D … the Cracker Jack snack with a shot of caffeine added.
The sweet, caramel-covered popcorn and peanut snack has been around since 1893.
“I think of Cracker Jacks, I think of America, I think of baseball games,” says Patrick Evans, owner of Rocket Fizz Soda Pop and Candy Shop.
Now when you think of Cracker Jack you can think of getting a caffeine buzz.
“I think it’s a bad idea,” says a man walking by on the street. “We have caffeine in enough of things,” he adds.
Frito-Lay wants to cash in on the success caffeine and energy-boosting products are enjoying in the marketplace right now.
“I see the pros and cons to it, but you know, I’m a traditionalist, I like nostalgia, I like things the way they are back when they were, so me, I say, no!” says Evans.
One woman says, “I think that Cracker Jacks is targeted and marketed to children, and I think that the idea of putting caffeine in a food for children is not such a good idea.”
A spokesman for Frito-Lay told the Boston Globe that Cracker Jack’D is not for children. The product line is developed for adults and it will not be marketed to children he said.
Another guy when asked on the street has a different opinion, “It’s a great idea. Why? It would be the best snack food ever, I could have it for breakfast.”
The Center for Science in the Public Interest urged Frito-Lay not to come out with the new Cracker Jack’D because the group says it’s dangerous for children.
A serving of the snack contains about the same amount of caffeine a s a 12-ounce soda.