Project Jobs: Career coach explains how to utilize Linkedin

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Networking has always been a key factor in finding a job. But with the explosion of social media, the way we network is changing.

“Right now, I am currently looking for a job,” said Bill Daehler, an unemployed operations and project manager.

Daehler is relatively new to the social networking scene – he’s had a Linkedin account for two years. And since he lost his job earlier this year, he’s been logging on more than ever. But he called his profile “average” at best.

Career coach Chrissy Scivicque took a look at Daehler’s profile and noticed a few things she would change. They're good suggestions for anyone using Linkedin, she said:

  • Profile picture: “You need to have one,” Scivicque said. “It helps create more of a personal connection.”
  • References: “The really easy way to get a recommendation on Linkedin is to give one,” Scivicque said. “Reach out to former co-workers, write them a recommendation and ask for one in return.”
  • Summary: “The summary is probably the biggest area where people are under-utilizing Linkedin,” Scivicque said. “Showcase some personality. Loosen up, tell your story, how you got started and talk about your interests and hopes. Avoid big blocks of text that make your summary tough to read. When listing the projects you worked on, practice the ‘PAR’ method: name the Project, talk about your Actions in it, and notate the Result it achieved.”