Skechers to pay $40 million to settle false advertising claims

Posted on: 3:13 pm, May 16, 2012, by , updated on: 11:51pm, May 16, 2012

If you purchased a pair of Skechers sneakers because you thought it would help you lose weight and “tone” your butt, you could be entitled to a refund.

Skechers has agreed to pay $40 million to settle claims of false advertising related to the shoemaker’s “Shape-ups,” “Toners,” “Tone-ups” and “Resistance Runner” lines of footwear.

The shoes cost between $60 and $100 a pair.

According to the Federal Trade Commission, Skechers deceived customers -women in particular- into purchasing the shoes to tone their buttocks, legs and abdominal muscles when evidence didn’t support the claims.

“Skechers’ unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection. “The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.”

Kim Kardashian and Brooke Burke were among the celebrities who endorsed the shoes in television advertisements.

Those who purchased the toning shoes since August 1, 2008 may be entitled to refunds.

CLICK HERE to learn more about the refund process.