CENTENNIAL, Colo. – Given the number of golf courses in the state, as well as the number of references made by Denver’s broadcast meteorologists to the sport during any given summertime weathercast, you might surmise that golf is “big” in Colorado.
You would be right, of course, and now it seems the state is in the middle of a golf war.
Not of the “Shock and Awe” variety, but more of a “Slice and Hook” campaign.
On Saturday, Golfsmith opened the state’s largest golf retail store just a few miles away from the PGA Tour Superstore on Arapahoe Rd.
The competition between the two golf giants is a positive signal of an improving economy, according to customers waiting to get into the new store.
They were lined up outside the new Golfsmith Xtreme shop at Park Meadows, hoping to get a share of the $10,000 in grand opening prizes.
“I think there’s a lot of competition for golf dollars, so I think it’s nice they are expanding to give more selection,” said shopper Cindy Raap.
The new store—just a chip shot away from the old location—has more than 40,000 square feet of space to accommodate multiple indoor hitting bays, five custom fitting studios and a large putting green.
“We don't want this to be seen as a golf warehouse,” said Bobby Arranaga with Golfsmith. “We want this to be seen as a playground for everybody.”
Golf is not a cheap sport, and half of the golf stores across the country have closed during the past ten years, in part, because of the struggling economy.
But Colorado and its retail stores are bucking that trend.
The Golfsmith Xtreme store is located near the PGA Tour Superstore that opened last year near I-25 and Arapahoe Rd.
“Competition is great for consumers,” said Justin Conner with PGA Tour Superstore. “You're getting a better experience because of it.”
The PGA Tour Superstore also has all the bells and whistles with practice bays and video.
“The golf industry is doing well, contrary to what people are saying,” Conner said. “Rounds are picking up.”
With the two golf superstores battling it out, golfers will likely see more green—both in their wallets and on the course.
Golfsmith is opening ten new stores in 2012 and relocating four others. It will soon have 89 locations across the country.